With global expertise in intelligent pumping and fluid management systems, Canada-based Armstrong Fluid Technology needed an engaging way to showcase their technical solutions across the business.

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The formation of the Armstrong Industrial business unit - focused on industrial rather then commercial operations - required a clear and cohesive approach to presenting their expertise across multiple industry-leading products and cutting-edge management systems. 

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In addition, they needed to establish a brand and raise awareness across multiple global territories at numerous events, supported by different sales and marketing teams.

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Astound were engaged to bring all this together. Visual identity guidelines were developed, providing a consistent framework for future project development. A company animated presentation video created a valuable marketing asset for online and expo use, explaining their position within the parent Group and setting out their credentials. A suite of expo booth graphics and temporary display banners were developed in line with the new visual identity.

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Finally, industry-specific interactive digital presentations developed on our Pitchflex platform equipped the global teams with impactful, explanatory and easy-to-use presentations - a step-change from traditional linear slidedecks.

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These allowed the team to move seamlessly around a wealth of offline content, from company to technology to products – bringing up animations, video content, product specifications and much more.

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The result is an empowered team ready to deliver memorable content while presenting the business as a global leader.