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Clarendon

How do you empower a sales team to convey knowledge across a diverse technical product range, whilst building authority in emerging market sectors?

Client

Clarendon Specialty Fasteners

Work

Interactive Design

Sales Presentations

Product Literature

Motion Graphics

Product Video

Expo Support

An established leader in the distribution of the highest quality fasteners and components, Clarendon work within the motorsport, aerospace, defence and industrial sectors – worldwide.

 

With a European sales team constantly on the move, they needed a flexible, professional and memorable way of presenting their product range, with the ability to drill down to specific sector-relevant information. Plus, there was video content and company credentials to include. We devised an interactive presentation which brought all these sales elements together, and enabled the team to tell a unified story – quickly, seamlessly and with impact.

Their launch of an innovative system for inventory management in manufacturing – ClarendonAIR – required a way of clearly describing the process behind the technology. We delivering a launch video containing motion graphics and animated iconography to explain in simple terms how the systems works, and the key benefits.

We also worked the rebranding of another product line, devising a visual toolkit to broaden product appeal into new markets. Studio product photography, website design and packaging branding all came together to result in a cohesive look whilst not alienating an extensive existing customer base.

For the rest of their product range, we established designs for a set of sector-specific literature, and developed a template system which can further be implemented across display and presentation material.

“Working with Ian and the team has been a rewarding process for our business, which has helped support our accelerated growth over the past few years. The creative process Ian adopts is two way, taking conceptual briefs and delivering meaningful results that suit each of our markets, customers and our culture. A throughly talented and trustworthy partner that we continue to work with on a number of new and exciting projects as we continue to develop our business and strategy.”

Managing Director, Clarendon Specialty Fasteners

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