Jergens
A highly successful industrial workholding and specialty fastener brand in the US with an established reputation, Jergens wanted to raise brand awareness throughout Europe and demonstrate their technical capability to develop market penetration.
It was important to communicate this capability across a diverse product range whilst ensuring the established branding was appropriate for a European audience.
Astound were instrumental in supporting this marketing activity across a wide range of customer touchpoints. Impactful motion graphics were created to explain technical product features and application. Animated video content showcased product ranges at industry expo events. Industry-specific literature was developed, together with fresh product photography.
Finally, to support the sales team we developed an offline interactive company presentation allowing the team to navigate instantly around product groups, dive into performance detail and deliver technical specifications, video content and application examples in a highly engaging format which differentiates them from their competitors.
This is especially powerful for impromptu conversations and meetings at expo events where capabilities and credentials need to conveyed quickly and professionally - without having to rely on a data connection.
“ Ian consistently delivered outstanding creative work that not only met but often exceeded our expectations. What stands out most is Ian’s ability to truly understand the technical and strategic requirements of each project. He takes the time to ask the right questions, align with our goals, and then brings forward innovative, visually compelling solutions that elevate our messaging and brand presence.
Whether it was a complex presentation tool or a fast-turn brochure, his attention to detail and intuitive grasp of our vision made the process seamless."
