As a leading UK shower manufacturer, Mira were looking for a more dynamic way for their sales team to educate and engage customers on a new technical product.

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Mira HeatCapture™ is an innovative energy saving system that recycles the heat energy from waste shower water to warm up the new supply. Its simple-to-fit, high performance design offers one of the easiest, most cost-effective ways to boost the energy efficiency rating for new homes.

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Mira were looking for a more innovative way to present HeatCapture™ to market. Whilst they already had a solid slidedeck, it was linear and 'static', and there was a desire to bring their technology to life with video, animations and motion graphics.

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We worked closely with the team to establish the best narrative for their customer journey, determining what visual assets would best explain and engage. We supplemented their existing imagery with new motion graphics sequences to explain the technology, and how it works. We also generated numerous animated interactive pop-up modules so the team could dive into deeper content when relevant to the conversation, rather than skipping through lots of unwanted slides. Features such as pop-up maps to show regional sales team leaders, or animated metrics for factory production capability, all came together to produce a highly informative, effective and beautifully looking tool.

 

Pitchflex has equipped the Mira team with a powerful presentation platform for them to deliver understanding to their customers in an eye-catching and memorable way – differentiating themselves from the competition. Easily deployed across the whole team, it provides consistent messaging with new animated content which they did not previously have – delivering understanding and building customer relationships.