Stanley
STANLEY® Engineered Fastening has the world's most diverse portfolio of fastening products, but needed to build their POP® brand throughout Europe and equip their sales team with a unified set of marketing assets which positioned them as a market leader.
Client
Stanley Engineered Fastening
Work
Brand Development
Product Literature
Motion Graphics
Expo Support
Display Graphics
Sales Presentation
Point-of-Sale
With a strong presence across aerospace, automotive and traditional manufacturing, Stanley Engineered Fastening required a comprehensive identity for their POP® brand – a global leader in assembly solutions, and we welcomed the task of implementing it both in the UK and throughout Europe.
Our challenge was to visually rationalise a huge product range, and present this across 9 languages for distribution around Europe.
Strong photography and art direction was essential, and brand literature was backed up with merchant point-of-sale, advertising, packaging and online digital asset management.
Video production – both in studio and on location – expanded their social media presence, and generated valuable assets for product engagement at events within and sales presentations.





“Ian helped us to develop a complete new concept for our brand in Europe, unifying all different promotion material, catalogs, packaging and product launch packages – delivering excellent results in our brand awareness. The end result was of extremely high quality and was used as the basis for global marketing. His competence, professionalism, creativity and fast responsiveness make of Ian an ideal partner for any company that needs a world-class creative design & advertising agency."
Vice President Sales & Marketing, Stanley Engineered Fastening