As a global leader in material processing with a portfolio of highly respected brands, IDEX Corp wanted to unify their marketing activity whilst delivering greater understanding.

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With globally recognised brands across powder handling, high-pressure fluid processing and dry granulation, IDEX's advanced products are trusted throughout the world in transforming material ready for manufacturing within the pharmaceutical, nutraceutical, food processing and chemical industries.

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The situation was a familiar one: text-heavy PowerPoint slidedecks which did little to capture (and hold) attention, together with a mish-mash of images and graphics adding to the confusion. They wanted to be perceived as knowledge experts and industry leaders, yet their jumbled content was failing to demonstrate this –overwhelming their customers instead.

 

In addition, their video content was rarely used as it was difficult to embed into their slides. A more dynamic approach was required. We designed a customer-focused approach to their narrative, building in an extensive array of interactive tap points, rendered product animations, and animated graphics – all of which is quickly available at any point in a customer conversation. This delivers a much more engaging and relevant presentation which is easy to use by the whole team across virtual video calls, in-person meetings, and at expo events. 

 

The result is a highly effective suite of sales and marketing tools across their brand portfolio which takes the team to new levels of presentation excellence – building brand recognition, aiding understanding, increasing sales.